Mindfully Moving Forward: Our DEI Action Plan

Like our movement and meditation practices, we know that the work is never finished and requires a lifelong commitment. We are committed to engaging in and holding space for difficult conversations with our community and employees, and to learn from our mistakes and take action to ensure they are not repeated. It is through these commitments that we can keep moving forward, mindfully.

Detailed below is our ever-evolving DEI Action Plan and latest Diversity Audit, which provides us with a road map to stay engaged in this work and our commitment to diversity and inclusion initiatives.

We are inspired to connect with our hearts, the hearts of others, and the hearts of movements that are committed to long-term cultural change.

Diversity Audit
Annual survey

Last updated: August 2022

DEI Action Plan

Continually Redefine Diversity, Equity, and Inclusion for our Team

We have an established Diversity, Equity & Inclusion Taskforce that meets monthly, with members of our leadership team and an open invite to any team members at any given time. We publish the results of our Diversity Audit annually, the latest of which you can find above. We have leveraged and will continue to leverage external advisors who offer insights, feedback, and ideas to further our overarching corporate commitment to continuous improvement.


Offer Company-Wide Training & Resources

We are committed to offering ongoing training & resources for our team. Detailed here are just a few of these examples. We aim to provide at least one company-wide workshop per year for our team. In May 2023, we hosted a company-wide reflection workshop that explored the impact of colonization and capitalization in the wellness industry, and the impact this continues to have on BIPOC communities and individuals, and how that relates to our day to day business. In June 2022, we hosted a company-wide critical self-study workshop with an external consultant to draw awareness to our inherent biases. In October 2021, our team participated in company-wide training on Indigenous History in Canada, and learned ways to move forward with greater awareness and allyship. In November 2020, members of our Senior Leadership Team and Diversity, Equity & Inclusion Taskforce participated in a multi-module, anti-racism course to better be able to support the needs of our team and the needs of our community. In October 2020, our team participated in company-wide training on anti-racism, diversity and inclusion, and intersectionality.


Strengthen our Respect in the Workplace Policies

We continually monitor and update our Respect in the Workplace Policy to ensure there are clear zero-tolerance guidelines around racism, bigotry, micro-aggressions, and xenophobia. All new employees are required to read and sign off on our policies. We’re planning to implement an acknowledgment and sign off on this policy on an annual cadence starting this September 2023 to truly reinforce our commitment in this space.


Update our Recruitment, Training and Employee Growth Processes

Our annual employee engagement survey includes a section on inclusivity and diversity. Our next survey is planned for August 2023, part of our commitment to surveying staff annually. We also have an expanded recruitment process with dedicated support for hiring managers via our People & Culture department. Our company values which reinforce our commitment to wellbeing for all, connection, impact, and integrity and can be viewed here.


Commit to Monetary Donations and a Long-Term Giving Platform

We have supported the following organizations thus far: The Loveland Foundation, Get Fresh Daily, Naaya Wellness, New Leaf Foundation, Black Lives Matter - Toronto, Black Lives Matter - Vancouver, Kendra Coupland, Pura Vida Yoga Center - Student Scholarship, Prison Yoga Project, Water First, Indigenous Perspectives Society, Black Immigrant Collective, Therapy for Black Girls, Black Therapy & Advocacy Fund, Melanin Moves, Matriarch Movement, The Trevor Project, Mamas for Mamas, Cause We Care, Girls Who Code, Yoga Outreach Society,  The Trini Foundation, The Starfish Canada, Mountain Rain Zen Community, Soulga, The Villig. In order to facilitate further donations, we are building out a giving platform dedicated to ensuring that wellness practices are safe, accessible, and inclusive in communities everywhere. Since this plan was developed in 2020, we've donated over $30,000 to various organizations.


Evaluate Product and Seasonal Storytelling

We continually perform Product Marketing Audits to ensure the positioning and communication of our products is culturally respectful and relevant.


Amplify Marginalized Voices in the Wellness Space 

We will continue to leverage our platforms to amplify the experiences of community members in the yoga and wellness space. As we continue to build out meaningful and impactful content, we are committed to showcasing our diverse wellness community through fresh photography and seasonal campaigns. Our Ambassador Program has a holistic approach to amplifying voices in wellness. We will expand beyond the practice of yoga and share the work, stories, inspiration, and voices of various communities across the globe. We are committed to onboarding ambassadors who are a driving force behind change in the wellness space, who are using their platforms and voices to support the healing of underrepresented communities.

Some voices we have amplified to date, and have learnt so much from include: Shayla Stonechild, Eman Salem, May Globus, Dylan Archambault, Summan Kandola, Taylor Hunt, Nya Daley Benefield, Jessica Barudin.

This is just the beginning. We continue to learn, grow, and support to the best of our collective abilities. We truly value your feedback and ideas and stand beside you in solidarity around this movement.

If you are interested in sharing feedback, suggestions or resources please email: diversity@mindfulcollective.co. Please note, we have zero tolerance for bigotry, xenophobia, and racist comments. We thank you for joining us in our commitment and look forward to creating change alongside you.


Land Acknowledgement

We acknowledge with gratitude that our work takes place on the traditional territory of many Indigenous nations, including the ancestral and unceded homeland of the Hən̓q̓əmin̓əm̓ and Sḵwx̱wú7mesh speaking peoples (Burnaby). To learn more about the land we are on, or the land that you are visiting us from we encourage you to visit - Whose Land